We watched how they make their bears, including these that were custom made.

All their bears come with a lifetime guarantee. That means, when your bear gets sick, it can come back to the bear hospital for first class treatment. They will even set up an IV drip of honey for a really sick bear. How sweet! After a visit to the hospital, your bear is returned to you "good as new".
Everybody needs a bear hug every now and again.
We adopted a couple of bears, too. One for Princess E. Another for Mama. And one more for a special someone who needs a special friend.